Embedded Sales Support

Senior Sales Expertise. No Full-Time Hire.

For fintech and enterprise tech companies who need consistent pipeline and someone embedded in the team — without the overhead of a permanent head of sales.

The Problem

What's getting in the way.

  • You need sales support but can't justify a full hire

    A full-time Sales Director costs more than your current revenue can absorb. But doing nothing means the pipeline stays broken.

  • Your current rep doesn't understand the product deeply enough

    They can pitch. They can't answer the hard questions. And when buyers push back technically, the deal falls apart.

  • Client relationships don't survive the first sale

    You close the deal, then the relationship goes cold. Renewals and expansions are left to chance instead of managed deliberately.

The Solution

How I solve it.

  • 01

    Embedded, Not External

    I work inside your team — on your Slack, in your meetings, representing your brand. Not a consultant at arm's length.

  • 02

    Pipeline Management Month to Month

    Active prospecting, follow-up, and deal management so opportunities don't fall through the cracks between your team's other priorities.

  • 03

    Product-Literate Selling

    I learn your product deeply enough to handle objections, explain integrations, and keep technical buyers engaged through the full cycle.

  • 04

    Retention and Expansion Built In

    Post-sale relationship management so your clients don't just renew — they grow into your biggest accounts.

Who It's For

You'll recognise yourself here.

  • The Early-Stage Startup

    You've found product-market fit but your founders are still the only salespeople. You need someone dedicated to revenue without the full-time commitment.

  • The Growing Team Scaling Into New Markets

    You're expanding in Nigeria or across Africa and need someone who understands how buyers here think and decide.

  • The Business With a Leaky Pipeline

    Leads come in but don't convert consistently. You need consistent follow-through, not just more top-of-funnel activity.

Not sure if fractional is right for you? Let's talk it through.

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